Squishmallows have announced a new collaboration with McDonald’s to bring its popular plush figures to Happy Meals around the world. The McDonald’s Happy Meal offer will feature a total of 24 iconic Squishmallows plush toys with each participating market running 10-12 designs; The range includes exclusive and seasonally themed characters.
The McDonald’s Happy Meal Squishmallows offer will include exclusive music playlists, powered by Universal Music Group, based on each plush character’s personality and customers can access by scanning a QR code on toy packaging or the Happy Meal box. Themed playlists will capture the excitement and energy of each Squishmallows personality for an immersive musical experience featuring some of the world’s most renowned recording artists. The music playlists will support 14 of the 24 Squishmallows created for the program.
“This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture. Adding exclusive music playlists to our toys is a first for Happy Meal and we are extremely proud to collaborate with Jazwares’ Squishmallows, the #1 plush brand worldwide, and Universal Music Group on this initiative,” said Jennifer DelVecchio, Senior Director Global Campaigns and Alliances at McDonald’s.
